The Yellow Squid / Custom software & systems
You know the work.
We build the software.
Custom CRMs, business applications, and connected systems for small businesses and nonprofits. We turn the way you work into software that helps you do it better.
From figuring it out to putting it to work. Technical expertise included.
A better way to run the dayThe reason we build
The spreadsheet worked.
Until everything depended on it.
Customer details in one place. Job updates in another. Someone keeping it all together by hand. When the tools stop fitting the work, even a good team spends its day chasing information.
We build the system that connects those pieces. One focused tool or a complete application, designed around how your organization actually runs.
What we build
Start with what needs
to work better.
A CRM. An internal application. A system that connects the entire operation. The starting point is your work, and what you need from it.
Customer, donor & member systems
Keep the relationship, history, and next step together.
02Software for daily operations
A clearer path from the request to the finished work.
03Reporting & dashboards
Answer the questions you ask every week.
04Connected tools & automation
Enter information once. Put it to work where it belongs.
Selected work / Telecom
Regional telecom operator
One platform for the entire field sales operation.
Territory mapping, customer records, field surveys, and performance reporting brought together around one shared set of data.
≈$20k
Annual third-party licensing eliminated
10 → 40+
Users supported as the team grew
Licensing savings from this project; excludes development, hosting, and support costs.
Read how the system came togetherWho this is for
A business with work to do.
Keep track of customers, coordinate jobs, and give your team the information they need. Spend less time making separate tools work together.
For small businessesA nonprofit with a mission to deliver.
Bring donors, volunteers, programs, and reporting into systems that fit your work. Give your people more time for the community they serve.
For nonprofitsHow we work
You won’t have to figure
out the technology alone.
We guide the decisions, explain the tradeoffs, and keep your team involved from the first conversation to everyday use.
01
Understand the work
A shared understanding of the problem and the people the system needs to serve.
02
Agree on a useful first version
A defined scope and a plan you can understand and review.
03
Build with your team involved
Working software reviewed against the agreed requirements.
04
Put it to work and plan what follows
A rollout plan, guidance for your team, and clear next steps for support.
Start with a conversation
You don’t need a technical brief.
You need a place to start.
Tell us about your organization and what needs to work better. We’ll help you turn that into a plan for the right software.